RealXpert Webinar: Recording Now Available: Marketing Strategies for New Real Estate Agents 3.20.24
Come join us as @Charles Lee, Instructor discusses marketing strategies all new agents should know.
Register for the event here.
Comments
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If you have additional questions from today's webinar, please ask them here and @Charles Lee, Instructor will answer them.
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I would love to elaborate on storytelling. Does that mean that we are telling our own story as to how we got in the business?
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How do we choose the right broker?
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That's a great question! I would say that storytelling does not have to be one thing. How you got into the business is one story you can definitely tell. If you are tuned into the history of your area could you tell the background of a local neighborhood? Not all stories are real estate related either. The stories we tell could come from our own interests and backgrounds. I am huge sports fan, did you notice I mentioned Tom Brady when I was asked about authenticity? I could have said "be the best you", but it doesn't resonate as much as Tom Brady telling an aspiring athlete to look past your role models to make your own path. Before you post a picture or make a flyer for a listing ask yourself, "What story is this telling?".
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Alignment is extremely important when choosing a broker. The right broker for one agent might not fit the next agent. When choosing a broker interview them as much as they are interviewing you. Be sure you understand their training process, how they organize commission splits, what resources are included or what will you have to pay for out of pocket. A full service broker might make sense for new agents because you are still building your business. They typically cost more in commissions. A more affordable brokerage might have less resources which could appeal to a seasoned agent who already has the tools they like to use.
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One question I wish we had the time to address was the question about the best CRMs to use. For those of you who don't know a CRM is a customer relationship manager. There are several CRMs on the market specifically for real estate agents or salespeople in general. I would say the best CRM is the one you are most likely to use on a regular basis. The most powerful CRM is not very effective if you don't update it or use it when meeting new people. I would suggest a CRM with a powerful mobile app because most meetings do not take place with our laptops in front of us. Of the software that I have tried, my favorite CRM is…. Google Contacts. There are plenty of CRMs that are much more powerful but do you know what app I use every single day? Gmail and Google calendar. When I put a new person into my phone because they gave me their number I can use google contacts to tag the interaction and remind me of how I met them. I can put in birthdays and important notes that Gmail will remind me as I write an email to them.
Like I said there are more robust options out there but as a new agent I would try out several before I settled on just one. Also, remember that you want to make sure whichever option you choose has a STRONG dedication to security because we are holding on to our prospective clients information.
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In case you could not attend or wanted to hear the information again, here is the recording from last week's webinar.
If you have any questions for @Charles Lee, Instructor, leave them below and he will answer them.
https://www.kapre.com/resources/real-estate/realxperts-2024-marketing-strategies-for-new-real-estate-agents?utm_source=38863-22&utm_medium=email&utm_campaign=KREE_Webinar&utm_term=cta1&utm_content=March
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