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That's a great question! I would say that storytelling does not have to be one thing. How you got into the business is one story you can definitely tell. If you are tuned into the history of your area could you tell the background of a local neighborhood? Not all stories are real estate related either. The stories we tell could come from our own interests and backgrounds. I am huge sports fan, did you notice I mentioned Tom Brady when I was asked about authenticity? I could have said "be the best you", but it doesn't resonate as much as Tom Brady telling an aspiring athlete to look past your role models to make your own path. Before you post a picture or make a flyer for a listing ask yourself, "What story is this telling?".