What are Brokers looking for in new agents?


Since February is new agent month, I wanted to start a discussion as to what Employing/Managing Brokers are looking for in new agents. For those of you who are Brokers, please share some insights @Jenisvo @Amy Klingensmith @Tanya Tilton
Answers
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I love this topic @Jamiecash!! Here are more thoughts…
Think of yourself as a brand. Professionalism, reliability, and a solid work ethic are your foundations. You've got to communicate like a pro too – clear, concise, and always tuned into your client's needs. It’s about building relationships, not just closing deals.
Now, let’s talk tech. Today's real estate runs on it. Being savvy with the latest tools isn’t just nice; it’s necessary. And the market? It's your new best friend. Dive deep, stay curious, and keep learning. That knowledge is power, especially in negotiations or when tailoring your listings to what buyers want.
Here's where it gets real – teamwork and adaptability. Real estate’s a team sport, and flexibility is your superpower. Challenges? They're just opportunities in disguise. Show initiative, hustle for your leads, and always be ready to learn. That's how you stand out.
In essence, it's about more than just selling homes. It's about being a trusted advisor, a tech whiz, and a community expert, all while keeping your clients at the heart of everything you do. Bring your A-game, a learner's mindset, and a dash of resilience, and you'll be the kind of agent every broker hopes to find.
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As a Independent Qualifying/Managing Broker in the state of GA, I have found that firms big and small are all looking for similar traits in their potential recruits. They are seeking coachable, connected, go-getters who are able to devote focused time and energy into full-time prospecting for new business that results in closed transactions. These premier foundational characteristics are sturdy building blocks for sales and communication skills to develop from. In the past, brokerage firms merely sought "warm bodies" to fill their rosters because business was plentiful, rates were low and inventory was abundant. However, in modern times firms are trending more toward serious professionals who are prepared to become a Top Producing CEO who can build a continuous stream of income for themselves and their business partners. Hiring Brokers also tend to ask leading questions that will help to identify agents more financially & mentally prepared to build a real estate business. After all, it is somewhat expensive to start a real estate business and there are monthly fees, memberships, marketing & general operating costs that must be paid consistently to succeed on a high level. Statistically speaking, it takes the average new Salesperson 3-6 months to close their first transaction. Therefore, new agents who do not have significant savings or a second stream of income may be forced out of the industry or forced to find an alternative source of income thus, spending less time on their fledgling real estate business. Ultimately, an agent who is business minded, financially prepared and able to monetize their sphere of influence will prevail in most any real estate environment even in the most difficult of times. That being said, stay strong, get prepared and persevere until you prevail!!
Tanya Tilton (she/her/hers)
Instructor
Kaplan North America
Student support: 800-636-9517
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This is helpful. We are exploring this industry for my upcoming student, open to any advice!
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So inspiring and gives a starter such a clear insight of the actual business .
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So glad you find this information helpful. Best of luck to you in all of your real estate endeavors!
Tanya Tilton (she/her/hers)
Instructor
Kaplan North America
Student support: 800-636-9517
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