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Re: The Power of Having a Real Estate Niche - RealXpert Webinar
Thanks everyone for attending our RealXpert Webinar. I appreciate all of the interaction and conversation. Here are notes that I hope will help you in deciding what your niche will be. To your future success!
Why do you believe finding a niche is important to success in real estate?
- What sets you apart from all the other agents in the marketplace? What is your USP - Unique Selling Proposition. I believe having a niche gives you an advantage. It’s your brand, your skill set, your Emotional intelligence, your empathy, your ability to negotiate. What makes you unique? Once you develop your niche customers / clients will see your genuineness to help them where they may not get that somewhere else. They can trust and respect you. Your niche also creates opportunities.
What are some ways that we can develop our niche for first-time home buyers and sellers that have limited English proficiency (LEP)?
- National Association Realtors uses the term LEP - Limited English Proficiency; explaining the real estate transaction process step-by-step; NAR en Español; NAR in their series, Window to the Law being mindful of the legal aspects of explaining contracts in another language. We have to be careful with fair housing and not being discriminatory in any way because National Origin is a protected class. Practicing your buyer / seller consultation just like we do in English.
How exactly do you approach catering to Spanish-speaking customers/clients?
- Understand their needs and learn what is important to them, then provide solutions.
- Explain the home-buying process step-by-step, then continue with the vision of the family legacy and how to protect it - importance of will, insurance, etc.
- Reasons to reach out on social media - birthdays, anniversaries, etc.
- Networking events with other agents and Hispanic trade organizations (NAHREP, US Hispanic chamber of commerce, NSHP)
NAR - Video on working with buyers and sellers who have Limited English Proficiency
Keep the conversation going. Send me a direct message if I can assist or answer any questions.
