How does your Social Media perform? Are you appearing in a Google search?
According to FlyDragon’s 2026 State of AI SEO in Real Estate report, 91% of agents don’t appear at all when buyers ask AI tools about the best agents. Up until now, measuring the real search impact of your social posts was mostly a guessing game. Now, you can see the concrete results for yourself.
With Google’s new Search Console feature, Platform Properties (rolled out globally in late July), you can link your Instagram, TikTok, X, and YouTube accounts directly to Search Console. For the first time, you can clearly see how your social content performs across Google Search, Discover, and Google News.
Read more about this in the Inman article: Google can now tell you how your content performs in online search
Let us know your thoughts on Platform Properties when you set it up.