What is your niche? 🏡🔍

jamielcash

Many agents choose a niche to focus on, allowing them to specialize and better serve their clients.

One growing niche is multi-generational homes, which cater to families living under one roof—whether it’s aging parents moving in, adult children returning home, or extended family cohabiting for financial or cultural reasons.

Want to learn more? Check out this article.

What’s your niche, and why did you choose it? Share in the comments.

bobratahan

@bobratahan When I practiced real estate my niche was "first time home buyers." I promoted myself by having free seminars including lenders so people new to the market would better understand the process and not be intimidated. I created a booklet with frequently asked questions and allowed the audience to ask any questions they may have. You can do this at almost any location with no fee for the space. I used Title company conference offices or if you have a large office with a conference room, that is great. I know the world of real estate has changed dramatically, but educational seminars can and do bring in buyers.

I choose this niche because I found it to be very satisfying to hand a new buyer keys to their first home. In many cases they may be the first in their family to ever own a home and to see the pride on their face was worth all the time spent with them.